All Hometree plans include...

A new venture capital fund backed by one of Europe’s largest insurers is investing in a British technology start-up which is aiming to do to the home services market what Purplebricks has done to traditional estate agents.

Is this the end of hours waiting for the plumber to show up? Start-up Hometree offers video chats with a boiler expert.

Hometree integrates a financial service, an insurance product, with an increasingly connected home, work-force and consumer. The tech-based efficiencies and high-quality care Hometree offers customers are endemic of where the industry is going.

Hometree is taking a radical new approach to providing services to the home and building a 21st century utility.

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By the time newer, more eco-friendly home heating technologies become standard Hometree will already have a loyal customer base. This is why Hometree has more in common with tech companies than with local plumbers.